Eleanor sitting inside a colorful, graffiti-themed bus, laughing, holding a bubble tea cup, with a backpack on the floor beside her. Her hair is blonde but the light in the bus makes it look like there are pink streaks in her hair
Eleanor sitting inside a colorful, graffiti-themed bus, laughing, holding a bubble tea cup, with a backpack on the floor beside her. Her hair is blonde but the light in the bus makes it look like there are pink streaks in her hair

Your hype girl bringing the heat 🔥

Black and white photo of a Eleanor smiling and holding a drink in a restaurant. She has light hair and is wearing a dark jacket, with a plate of food and utensils visible in front of her.

Hi, I’m Eleanor

Everything I do, I think about of the people and person’s experience first. And, I build on strong system foundations.

I’ve got 8+ years in admin/ customer support and 2+ years in markeitng.

I love learning from others and use my online space to share my favourite learnings, failures and reflections in real time.

I believe that all great marketing needs to bring some heat

  • Marketing done well is an act of service. It's ethical, it's intentional, and it's built on helping people find what they're looking for, not just selling to them.

    Your audience isn't a revenue target. They're people with real needs, and they can tell the difference between being helped and being sold to. If right now isn't the right fit for them, good marketing lets them walk away from the purchase.

    Be honest. The moment marketing starts manufacturing desire or engineering decisions, it stops being marketing and starts being manipulation.

    Heart is what keeps the work honest, even when there's pressure to cut corners.

  • Good marketing asks questions before it answers them.

    What's working? What's not? What does the data actually say versus what we assumed it would?

    Exploration is about staying curious instead of comfortable. Testing things, paying attention to what comes back, and letting that shape what you do next.

    Not every experiment will land, and that's fine. The ones that don't still teach you something. The marketers who get stuck are usually the ones who stopped asking.

  • People are at the core of all of it. Their needs, their anxieties, where they spend their time, what drives them. If you don't understand who you're talking to, everything else will fall flat.

    Understanding your audience isn't a one-off exercise you do in a workshop and forget about. It's ongoing. People change. Their lives change. What they need from you today might not be what they needed six months ago.

  • Creativity without structure is just chaos.

    Technique is about how you execute.

    It's knowing which platforms serve your goals, which tools actually make your life easier, and how to build systems that keep a campaign organised and moving, even when things get busy.

    Pair heart and curiosity with the knowledge and structure to back it up, and that's when things actually start moving.

Every marketer brings the heat differently.

The framework is the same. Your fire is uniquely yours.

More about me

A collection of kind words from people I’ve worked with

  • A young woman with long blonde hair, wearing a dark blazer and a white top, smiling at the camera against a plain white background.

    "I felt comfortable turning to her for advice because she is very personable and always willing to help. Eleanor is a leader by example, and would be a valuable addition to any team. "

    Ruby

  • A woman with short black hair wearing a black shirt, gesturing with her hands, standing next to a wooden wall with a sunflower decoration on it.

    "Eleanor is an operations pro who is generous, dedicated, kind and creative. ...I could always rely on Eleanor for excellent collaboration that would ensure that our team was delivering high quality work that was aligned with our organisation mission, but most of all, connected to the community we served. She was a joy to work with."

    Deeds

  • A woman with curly brown hair smiling in front of a logo for the GK College Key International Honour Society.

    "Eleanor is a passionate, dedicated and hard worker! Her enthusiasm to make a change is encouraging. She is a great listener, contributor and had amazing ideals."

    Elyse

  • "I only have the highest praises for her, not only as a professional but also as a human. Her innate coaching abilities and human skills are what make her, in my opinion, a marketer to watch in this space. Even at the beginning of her journey, she has the eagerness to learn, the curiosity, and the critical thinking that many experts with 15 years of marketing experience under their belt sometimes may lack. Eleanor is a wonderful human and, dare I say, an even more wonderful marketer."

    Fab

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