Marketing done right is an act of service

A woman with blonde curly hair happy and laughing while sitting inside a colorful, decorated space with pink, purple, and rainbow decorations. She is holding a hookah and has one leg crossed over the other, wearing green pants, white sneakers, and a striped jacket. There is a black and white backpack on the floor beside her.

Hi, I’m Eleanor

I’m a self-taught marketer who believes good marketing helps people; it’s about direction not persuasion.

  • Marketing that respects people works better long-term.

    I'm not interested in tactics that rely on someone not having all the information, there's a line between persuasion and manipulation.

  • Too often, each piece of marketing - socials, email, your website - gets its own strategy and exists in its own bubble. I think the best marketing connects them, because that's how you build something people actually want to be part of, not just scroll past.

  • Currently studying at Studio Hawk’s Hawk Academy and genuinely obsessed. SEO is the long game, slow to build, but it keeps working even when you're not. That's the kind of marketing I can get behind.

  • Email is still one of the most direct, personal ways to reach someone, and one of the most underrated. Done well, it doesn't feel like marketing at all. It just feels like a grea letter.

  • I studied philosophy, history, and literature before marketing.

    I think in systems, over-research for fun, and own more books than I have shelf space for…. It's a whole thing.

More about me

A collection of kind words from people I’ve worked with

  • A young woman with long blonde hair, wearing a dark blazer and a white top, smiling at the camera against a plain white background.

    "I felt comfortable turning to her for advice because she is very personable and always willing to help. Eleanor is a leader by example, and would be a valuable addition to any team. "

    Ruby

  • A woman with short black hair wearing a black shirt, gesturing with her hands, standing next to a wooden wall with a sunflower decoration on it.

    "Eleanor is an operations pro who is generous, dedicated, kind and creative. ...I could always rely on Eleanor for excellent collaboration that would ensure that our team was delivering high quality work that was aligned with our organisation mission, but most of all, connected to the community we served. She was a joy to work with."

    Deeds

  • A woman with curly brown hair smiling in front of a logo for the GK College Key International Honour Society.

    "Eleanor is a passionate, dedicated and hard worker! Her enthusiasm to make a change is encouraging. She is a great listener, contributor and had amazing ideals."

    Elyse

Let’s Get Social

*

Let’s Get Social *

Find me on Instagram, Facebook, and Linkedin

ok ok ok, I have news 🙌 I'm now an @altmarketingschool Ambassador! if you haven't heard of AMS, it's honestly one of the best corners of the marketing internet - a community of marketers who actually care, learning together and pushing each other t
AI-generated images of Harry and Meghan are appearing in Melbourne businesses during their visit - implying endorsements they never gave. Most people are writing it off as a bit of fun. I think it's more complicated than that. It's using someone's
When we think of ethical marketing there's a certain... vibe... that comes to mind. The office with kombucha on tap, the B Corp certification, barefoot walkers, and a founder who composts. And while... sure, those businesses probably do have pretty
Most businesses think about marketing as a funnel. awareness → consideration → purchase: get people in, get them to buy, start again. But there's a model I recently learned that i keep coming back to that reframes customer acquisition (and
There's this narrative in marketing that if you're not posting every day, engaging constantly, and being "always on" then you're falling behind... and I think it's one of the most damaging ideas floating around right now, especially for sma
Company values aren't just something that live in your brand guide. At their best, they're a living, breathing part of how a business operates - a common ground that every decision gets measured against, at every level...how decisions get made, how
It's OFFISHHHHH I've been accepted into this season's cohort of the @altmarketingschool certification wooooo 🙌 I'm so keen for the next 14 weeks with @fabgiovanetti and the rest of the crew (p.s. they needed something for my title...and I blanked
It's been 4 months since 70,000+ of us rallied against the NDIS Price Guide. And while we didn't see the results we wanted, our voices have made a difference. Have your say for next year's Price Guide - link in bio